Is urinating in soup offensive…or just bad taste?

March 2nd, 2012 | Kate | No Comments »

One For All had the extreme honour of having the most complained ad on Television in February for client – Pilot Pens. One lady complained that…

The man reads the word “leak” in the recipe he is cooking, unzips his pants and urinates into the pot he is cooking in. This is extremely offensive and makes me feel physically ill.
Aside from the obvious play on the word “leak”/”leek” the whole idea of someone urinating into food being prepared is extremely repulsive and may even give some people the idea that this appalling behaviour is funny usual or normal. It is not and I would expect that any decent person would be against at this ad and wish it to be removed from the media immediately.
The man in the advertisement URINATES into the cooking pot and makes a reference to his grandmother doing the same.

Well, I guess we won’t be getting an invite to dinner from her. For the record, the complaints were dismissed by the Advertising Standards Bureau.

What do you think? Pilot Pen, Fix it with Frixion “Leek”

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